SEO Training Course Details

SEO training on a website

SEO Training Course Details

Search engine optimisation, more commonly known as SEO, is the art of making your website more desirable to search engines, such as Google. When SEO is done correctly, search engines will place your website higher in the list when a search for your industry related keywords is performed.

Just like every other business owner, you want to increase the number of visitors to your website. However, most of your potential customers will not know your web address. Therefore, to get more visitors, you need your page to be one of the first that people see when they type industry related keywords into Google.

Learning how to perform SEO on your website will allow you to write pages and posts that give your business website the best chance to rank highly in search results. Our training course will cover the aspects of SEO that are relevant to your company. You will learn how to employ these techniques yourself, in an easy to understand way.

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Why Should I Take This Course?

You should take this course if you want to appear higher in the search rankings on Google, but you don't want to spend money on employing an SEO specialist to take care of this for you.

Did you know that Google controls around 90% of UK searches and over 70% worldwide? Understanding how to make your website appear higher in the search results is critical for your business.

Our bespoke SEO training course will show you how to optimise your website to get high rankings in Google. Getting your page seen before the pages of your competitors will mean more sales for your business. Page one of Google need no longer be a distant dream.

What Will I Learn?

On completion of this course you will have learned:

Understanding SEO

  • What SEO is and how it is used.
  • How can SEO be measured?
  • Understand the SEO areas of your website.
  • Learning how to measure success (and failure).

Improving Your SEO

  • Why SEO is important for page titles, and how to word them effectively
  • Adding and altering image alt tags (descriptions of images that search engines can read).
  • Which keywords to use.
  • Where to add keywords.

Tracking & Analysis

  • Where to find and measure your key performance indicators (used to monitor,analyse and optimise user behaviours on your website).
  • How to set up and monitor conversion tracking (that's how many people have taken desirable action as a result of clicking on your website).
  • How to create, read and understand performance reports.

Measured Improvements

  • Understand the actions to be taken based on
    data collected.
  • Understanding the reasons for traffic increases or decreases.
  • Finding new opportunities for continued growth.