At Digital Training Lancashire, we’ve been helping people and businesses get the most out of their digital marketing since 2013 through Interact Digital. Our goal is simple: to make complex platforms like WordPress, Google Ads, and SEO clear, practical, and effective.

We stay ahead of the latest developments and best practices — testing what works (and what doesn’t) — so that you don’t have to. This means the strategies and insights we share are based on real-world experience, not theory.

Our training is rooted in years of managing live websites and active marketing accounts across a wide range of industries. Because we’re still hands-on every day with WordPress, SEO, and Google Ads, we can pass on up-to-date knowledge that’s proven to deliver results.

Clients consistently tell us our training gives them the confidence to take control, make positive changes, and ultimately generate more sales and leads through their websites.

Billy has been helping businesses improve their online presence since 2011, working hands-on with client campaigns and websites every day. Over the years, he has earned Google Partner recognition for his PPC expertise, delivered practical SEO training to help teams grow their organic reach, and provided WordPress training to empower clients to manage and optimise their own websites with confidence.

Sharing knowledge has become a natural progression of his work — whether it’s guiding a team through WordPress best practices, teaching SEO strategies that deliver results, or running workshops on paid search. The focus is always on giving clients the skills and confidence to succeed long after the training ends.

Darren has been working with Artificial Intelligence since 1992, holding both a degree and a postgraduate qualification in AI. In 2021, he was awarded an Innovate UK grant of £44,000 for pioneering work in predictive maintenance, further cementing his reputation as an innovator in the field.

Alongside his AI expertise, Darren has managed some of the largest PPC accounts in Europe — overseeing millions of keywords and millions of pounds in ad spend. His unique combination of deep AI knowledge and hands-on digital marketing experience makes him a sought-after expert speaker on Artificial Intelligence and its applications in business.