Search engine optimisation (SEO) is the practice of making your website more appealing to search engines like Google, so your business can be found by the right audience. When SEO is done effectively, your website has a far better chance of appearing at the top of search results for the keywords that matter to your industry.
Our bespoke SEO training is designed around you and your business. Rather than a one-size-fits-all approach, we tailor each session to your current knowledge, your website, and the specific goals you want to achieve. Whether you are completely new to SEO or already have some experience, we’ll focus on the areas that will make the biggest difference for your business.
By the end of the training, you’ll have the confidence and practical skills to optimise your own pages and blog posts in a clear, manageable way. You’ll leave with strategies that are directly relevant to your company, so you can improve visibility, attract more visitors, and convert them into customers.
Why choose this course?
If you want to appear higher in Google search results but don’t want to spend thousands on hiring an SEO agency, this course is for you.
Our bespoke SEO training is tailored to your business, your website, and your goals. Unlike generic courses, we focus only on the techniques and strategies that will make the biggest impact for you. Whether you’re a complete beginner or already have some SEO knowledge, we’ll build the training around your needs.
Did you know that Google handles around 90% of all searches in the UK (and over 70% worldwide)? That means learning how to optimise your own website is critical if you want your business to be visible online.
By the end of the training, you’ll have the confidence and practical skills to:
- Optimise your website pages and blog posts.
- Improve your visibility in search results.
- Attract more potential customers.
- Compete effectively with other businesses in your industry.
Page one of Google doesn’t need to be a distant dream — with the right SEO knowledge, it’s achievable.
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What will I learn?
- Introduction to SEO Fundamentals – essential concepts including search engines, rankings, and how SEO drives business growth.
- Keyword Research & Strategy – discovering relevant keywords, using tools to assess demand and competition.
- On-page SEO – meta tags, headings, keywords, internal links and crafting SEO-friendly content.
- Technical SEO Essentials – site structure, XML sitemaps, robots.txt, and indexability.
- Mobile SEO & Responsiveness – ensuring mobile-first design and addressing compatibility challenges.
- Page Speed & Performance – optimising load times, leveraging caching, image compression, and Core Web Vitals.
- Content Strategy & Planning – aligning keyword research with user intent and publishing calendar.
- Authoritative Link Building – techniques for gaining quality backlinks and evaluating their impact.
- Local SEO Fundamentals – Google Business Profile optimisation, NAP consistency, and local listing strategies.
- User Experience (UX) & SEO – how navigation, layout and accessibility influence rankings.
- Structured Data & Schema Markup – implementing rich snippets and enhancing search result appearance.
- Technical Audits & SEO Tools – using tools to identify issues and opportunities, and monitor performance.
- SEO Analytics & Reporting – setting up Google Analytics and Search Console, tracking KPIs and ROI.
- Algorithm Updates & Best Practices – staying ahead of major changes like Google’s core and spam updates.
- SEO Strategy Integration – aligning SEO with content marketing, paid campaigns, and broader digital initiatives.
SEO Training FAQ’s
Here are some of the common questions around our SEO training. If your query is not answered, please feel free to get in touch and we will get back to you as soon as possible.
SEO training teaches you how to optimise your website so it ranks higher on Google and brings in more of the right visitors. You’ll learn practical techniques you can apply immediately – from keyword research and on-page optimisation to technical fixes and content planning.
Understanding SEO gives you control over your visibility, reduces reliance on ongoing agency fees, and helps you make better marketing decisions. With the right skills, you can improve rankings, increase organic traffic, and generate more leads over time.
Business owners, marketers, copywriters, web admins and anyone responsible for website performance. Sessions are tailored to your goals and current knowledge – from complete beginners to teams with existing experience.
Yes. We deliver training across Lancashire and the North West (including Preston, Blackburn and Blackpool), as well as live online sessions UK-wide. In-person or remote – whichever suits your team best.
Core topics include SEO fundamentals, keyword research, on-page optimisation (titles, headings, internal links), technical essentials (site structure, sitemaps, indexability), content strategy, local SEO and measurement with Google Search Console and Analytics. We tailor the agenda to your site and sector.
You’ll gain useful, actionable skills in your first session. Mastery takes longer because SEO is ongoing and evolves with Google’s updates. Most clients start making meaningful improvements within days, then build momentum over the following weeks.
Timelines vary by competition, website health and content quality. Some on-page fixes can move the needle within a few weeks; broader gains usually take 2–3 months or more. We’ll set realistic expectations and a plan to track progress.
Both. We run bespoke 1-to-1 sessions and small group workshops. Content, pace and examples are adapted to your website and goals.
Yes. We regularly train teams on WordPress and Shopify, and we can adapt for most CMSs. We’ll show you exactly where and how to implement changes in your setup.
Every course includes tailored prep, live training, practical exercises and post-session support. Pricing is charged at £300 for half a days training for up to 4 people. Contact us for a quick quote and available dates.
Training is ideal if you want in-house capability and long-term control. Some clients combine training with selective agency support for larger campaigns. We’ll help you decide the most cost-effective mix for your goals.
Ongoing Support
Training doesn’t end when the session finishes. We provide ongoing support to answer your questions and help you apply SEO confidently to your website.