How to Find the Right Keywords for Google Ads (Without Wasting Budget)
Running a Google Ads campaign without the right keywords is a bit like putting up a billboard in the middle of a desert. People might see it, but they’re not the people looking for what you offer. Choosing the right keywords is the foundation of any successful PPC campaign — and it’s where many businesses go wrong. In this post, we’ll break down a simple step-by-step process to help you find keywords that are relevant, targeted, and cost-effective. Step 1: Think Like Your Customers Before opening any keyword tool, take a step back and [...]