SEO

Most businesses know SEO matters - they just don’t know what it’s doing. They hire agencies, sign retainers, and hope for the best. When results stall, they switch providers and repeat the cycle. The real issue isn’t SEO itself. It’s the lack of understanding behind it. That’s where SEO training changes everything. What SEO Training Actually Delivers A good SEO course doesn’t drown you in jargon or abstract theory. It teaches you how search visibility really works for your own website. Bespoke training goes a step further - it uses your live data, your [...]

If you’ve recently opened Google Search Console and seen a sudden, dramatic drop in impressions, you’re not alone. Across the SEO industry, marketers and tool providers have been reporting the same thing. The culprit? Google’s quiet removal of the num=100 parameter — a long-standing shortcut that allowed users (and SEO tools) to view 100 search results on a single page. This change might look like bad news at first glance. But as with most Google updates, there’s more to the story. Here’s what’s happened, why it matters, and what you should do next. What Was num=100? For years, Google [...]

Google Analytics and Google Search Console are packed with useful insights, but the terminology can feel overwhelming when you first dive in. This glossary explains the most common terms in plain English so you can quickly understand what the data means for your website. Google Analytics Glossary Users The number of unique people who visit your website within a set timeframe. Sessions A session is a single visit to your website. One user can create multiple sessions. Pageviews The total number of pages viewed on your website, inc [...]