Who This Course Is For
- Business owners who want to manage their own Google Ads campaigns
- Marketing professionals responsible for paid advertising performance
- In-house teams looking to reduce agency costs
- Freelancers and digital marketers wanting to add PPC skills
Learn How to Run Profitable Google Ads Campaigns
Pay-Per-Click (PPC) advertising through Google Ads is one of the fastest ways to drive targeted traffic — but only when campaigns are set up and optimised correctly. Without a clear structure and strategy, budgets can vanish quickly with little to show for it.
Our bespoke PPC training is built entirely around your business, your campaigns, and your goals.
Whether you’re completely new to Google Ads or already running campaigns, each session is tailored to your experience level and the specific challenges you’re facing.
As a Google Marketing Platform Certified Partner, we actively manage and test PPC campaigns across multiple industries.
During your training, you’ll learn the proven strategies we use every day to improve ROI — and how to apply them directly to your own account.
By the end of the session, you’ll have the skills and confidence to build and manage campaigns that attract the right audience, control costs, and deliver measurable results.
What will I learn?
1. PPC Fundamentals
Understand how PPC works, why it’s effective, and how to use it to reach customers instantly.
2. Keyword Research & Campaign Setup
Find high-intent keywords, choose the right match types, and structure campaigns for control and efficiency.
3. Ad Copywriting That Converts
Write engaging headlines, persuasive calls-to-action, and compelling descriptions that drive clicks.
4. Bid Strategies & Budget Control
Learn how to set bids and budgets effectively — balancing cost, volume, and ROI.
5. Quality Score & Ad Extensions
Optimise ad relevance, click-through rate, and landing page experience to lower costs and improve visibility.
6. Landing Pages & Conversion Tracking
Design landing pages that convert, and implement goal tracking to measure success.
7. Audience Targeting & Remarketing
Reach the right people at the right time — across search, display, shopping, and social PPC platforms.
8. Reporting & Optimisation
Interpret performance data, run A/B tests, and scale winning campaigns confidently.
Contact us
Ready to learn how to make PPC work for your business?
Contact us today to book your place or arrange a bespoke session for your team.
Why choose PPC training?
✅ Tailored to Your Business – We use your actual account or create a simulated one to match your goals.
✅ Hands-On & Practical – Real examples, not theory. You’ll work through live exercises.
✅ Small Class Sizes – Get personal guidance and one-to-one feedback throughout.
✅ Post-Training Support – Ongoing help after your session to reinforce what you’ve learned.
✅ Certified Expertise – Delivered by Google-qualified trainers with years of campaign experience.
PPC Training – Frequently Asked Questions
Here are some of the common questions around our PPC training. If your query is not answered, please feel free to get in touch and we will get back to you as soon as possible.
Our PPC training is ideal for business owners, marketing professionals, in-house teams, or freelancers who want to learn how to run and optimise Google Ads campaigns effectively. Whether you’re completely new to PPC or have some experience, the course is tailored to your current skill level and business goals.
No prior experience is required. We start with the fundamentals and progress to more advanced techniques at a pace that suits you. If you already run campaigns, we’ll focus on optimisation and strategy instead of the basics.
The core of the course focuses on Google Ads, but we can also cover how principles apply to other platforms such as Microsoft Ads (Bing) and Meta Ads. You’ll learn how to structure and scale campaigns across multiple ad networks.
It’s a hands-on, practical course. You’ll work through live examples using your own campaigns or sample data, so you leave with immediately applicable skills. Training is delivered in small groups at our Lancashire office, ensuring plenty of one-to-one guidance.
The course runs for half a day (approximately 3.5 hours). This focused session is structured to cover all key areas of PPC setup, management, and optimisation without overwhelming you with unnecessary theory.
The course costs £150 per person, including training materials, refreshments, and post-course support.
By the end of your PPC training, you’ll be able to:
- Create and manage your own Google Ads campaigns
- Write effective ad copy and choose high-intent keywords
- Set budgets and bids for best ROI
- Track conversions and interpret performance data
- Make confident, data-driven decisions
Yes — the course is fully bespoke. We can use your own campaigns as live examples, or design the session around your sector and goals. This ensures you leave with insights and techniques directly relevant to your business.
Yes. We provide after-training support to help you apply what you’ve learned. You can contact us for clarification or guidance as you begin implementing your new PPC strategies.
Training is delivered at the Digital Training Lancashire offices, with free parking and refreshments included. We can also arrange on-site or remote sessions for teams upon request.
Yes – PPC can quickly drive qualified leads when managed properly. Many businesses waste budget on poorly structured campaigns. Learning how to manage and optimise your ads ensures that every pound spent works harder, often paying for the training cost within weeks.
You can book your place online using the form on this page, or contact us directly on 01257 429217 to arrange a bespoke training date for your business.