Who is this PPC training course suitable for?
Our PPC training is ideal for business owners, marketing professionals, in-house teams, or freelancers who want to learn how to run and optimise Google Ads campaigns effectively. Whether you’re completely new to PPC or have some experience, the course is tailored to your current skill level and business goals.
Do I need any prior experience with Google Ads?
No prior experience is required. We start with the fundamentals and progress to more advanced techniques at a pace that suits you. If you already run campaigns, we’ll focus on optimisation and strategy instead of the basics.
What platform does the training focus on?
The core of the course focuses on Google Ads, but we can also cover how principles apply to other platforms such as Microsoft Ads (Bing) and Meta Ads. You’ll learn how to structure and scale campaigns across multiple ad networks.
Is the training practical or classroom-based?
It’s a hands-on, practical course. You’ll work through live examples using your own campaigns or sample data, so you leave with immediately applicable skills. Training is delivered in small groups at our Lancashire office, ensuring plenty of one-to-one guidance.
How long does the PPC training last?
The course runs for half a day (approximately 3.5 hours). This focused session is structured to cover all key areas of PPC setup, management, and optimisation without overwhelming you with unnecessary theory.
How much does the course cost?
The course costs £150 per person, including training materials, refreshments, and post-course support.
What will I be able to do after the training?
By the end of your PPC training, you’ll be able to: Create and manage your own Google Ads campaigns Write effective ad copy and choose high-intent keywords Set budgets and bids for best ROI Track conversions and interpret performance data Make confident, data-driven decisions
Can the course be tailored to my business?
Yes — the course is fully bespoke. We can use your own campaigns as live examples, or design the session around your sector and goals. This ensures you leave with insights and techniques directly relevant to your business.
Will I receive any support after the training?
Yes. We provide after-training support to help you apply what you’ve learned. You can contact us for clarification or guidance as you begin implementing your new PPC strategies.
Where does the training take place?
Training is delivered at the Digital Training Lancashire offices, with free parking and refreshments included. We can also arrange on-site or remote sessions for teams upon request.